Anthesis
Anthesis is a global sustainability consultancy that provides services and solutions to help businesses achieve their environmental and social goals. They specialize in areas such as sustainable business practices, environmental impact assessments, carbon footprint reduction, and circular economy strategies. Anthesis collaborates with organizations to develop and implement sustainability initiatives that enhance environmental performance, promote social responsibility, and contribute to long-term business success.
Overview
In collaboration with Savis Studio, the rebranding of Anthesis embarked on a transformative journey to shift the company's identity from the corporate sphere to one that resonates more profoundly with the general public. This dynamic partnership involved a holistic approach, encompassing the creation of a new logo, the selection of vibrant and inviting color schemes, and the development of a design language that aimed to foster approachability and inclusivity.
Perform, sustainably.
The rebranding journey for Anthesis involved an exploratory and creative process. The team experimented with a dynamic mixture of static imagery, video, illustration, and color blocking to meticulously shape the company's refreshed identity.
Static visuals provided a timeless foundation, while the incorporation of video elements injected a sense of movement and vitality, aligning with Anthesis's commitment to progress. Illustrations emerged as powerful storytelling tools, simplifying intricate environmental concepts for broader understanding. The strategic use of color blocking not only enhanced brand recognition but also contributed to a visually cohesive and engaging brand narrative.
The sustainability activator.
Sam + Anthesis